Thank you for always using BELTIES.
This time, instead of introducing campaigns or new products, I would like to share a little bit about the challenges BELTIES has taken on over the past year and what kind of store we aim to be in the future.
BELTIES is not just a store that sells Apple Watch bands, but we want to be a place where people who want to enjoy their Apple Watch even more can gather .
Rather than being a complete brand, we have aimed to be a brand that people can enjoy together as it grows.
2025: A record of Belties' challenge
BELTIES' first release of private brand " Bandee Joy "
"We create the Apple Watch bands we truly want"
With this simple idea in mind, BELTIES' first private brand, "Bandee Joy," was born.
To Shenzhen, China
Visit the Apple Watch band factory in person.
We went to the manufacturing site to see, talk to, and touch the actual products, and then began full-scale product development.
Return to Shenzhen / Exhibition Participation
In addition to the factory tour, we also participated in a gadget exhibition.
I got a real feel for the speed and passion of manufacturing around the world.
Photographer Manabu Nakanishi introduces BELTIES on his YouTube channel
Photographer Manabu Nakanishi introduced BELTIES' efforts and products on his YouTube channel.
Mudra Band now available in Japan
We have formed a business partnership with WEARABLE DEVICES LTD of Israel and have begun selling the innovative " Mudra Band " in Japan.
Started handling Vivienne Westwood
We have started selling Apple Watch bands from British fashion brand Vivienne Westwood .
Started handling DANIEL WELLINGTON
We have started selling Apple Watch bands from the Scandinavian brand Daniel Wellington .
Started selling Timberland
Timberland , an American outdoor brand, has begun selling Apple Watch bands.
Start selling on TikTok Shop
Sales have started on the TikTok Shop, providing an experience where you can "buy directly" from the video.
BELTIES' first pop-up event
BELTIES' first pop-up shop will be held at Shinjuku Marui Men.
We now carry JUUK Apple Watch bands
We have started selling Apple Watch bands from JUUK , a Canadian brand known for its high-quality metal bands.
We now carry Bluebonnet Apple Watch bands.
We have begun selling Apple Watch bands from Bluebonnet , known for its high-quality leather.
Commercial broadcast begins
Commercials have begun airing within the "Reiwa Tigers" video, with President Ozawa serving as a spokesperson.
We have started selling SUPCASE Apple Watch cases and bands.
We have begun selling Apple Watch cases and bands from SUPCASE , known for its highly durable cases.
We now carry SOULITE Apple Watch bangles
SOULITE 's Apple Watch bangle, which can be enjoyed like an accessory, has been added to the lineup.
Second pop-up event
The second pop-up will be held at Shinjuku Marui Annex.
Bandee Joy 2nd release
The second release of the private brand " Bandee Joy " has been released.
Ultraman 60th Anniversary Apple Watch Band Released
We have released an Apple Watch band commemorating the 60th anniversary of Ultraman.
Immediate delivery available for some products
We have worked to improve delivery speeds.
e-Gift launch
You can now gift an Apple Watch band without knowing the address.
What I've learned this past year
BELTIES is still a small shop.
Still, I strongly feel that there is a possibility that people not only in Japan but all over the world will want it.
In fact, we had a German customer who saw our advertisement overseas and visited our pop-up while traveling in Japan.
Through the commonality of the Apple Watch, value can be delivered across borders.
Over the past year, I have become convinced of this.
The future of BELTIES
From now on, we want BELTIES to be a shop that is created together with our customers .
・Pop-up developments in various locations ・Initiatives to reach customers overseas ・Plans to further expand the "fun" of Apple Watch bands
and,
I'd love to see a collaboration like this.
"It would be interesting if there was an Apple Watch band like this."
We'd love to hear your thoughts on this.
BELTIES wants to be a shop where your voice is heard.
We will do our best to take your feedback seriously and put it into practice.
To everyone
I have been able to get this far thanks to all of you who continue to support me.
"nice"
"I'm glad I bought it."
Every word of it is truly encouraging.
BELTIES will continue to offer new ways to enjoy Apple Watch bands, while respecting the thoughts and backgrounds of the creators.
I hope you will enjoy the process of growing together with us.
We look forward to your continued support of BELTIES.