[POPUP event] BELTIES opens a limited-time store at Shinjuku Marui Men!

BELTIES, a brand specializing in Apple Watch bands, will be holding a limited-time pop-up store on the first floor of Shinjuku Marui Men for seven days from Wednesday, September 10th to Tuesday, September 16th, 2025.

This is a special opportunity to actually try on popular items and new models that were previously only available online.
We welcome you with a wide range of products to help you enjoy your Apple Watch even more.

Highlight 1: Experience the popular "Mudra Band"!

BELTIES is the only authorized sales partner in Japan for the Israeli neural interface device "Mudra Band."
Mudra Band is a futuristic wearable device that reads nerve signals from the wrist and converts finger movements into device controls.

We have a booth where you can experience some of the noteworthy items that won the CES® 2021 XR Technology Innovation Award.
Be sure to come to the venue to try out this innovative device, which has been the subject of much discussion since the introduction video by photographer Manabu Nakanishi .

Highlight 2: A special campaign exclusively for visitors!

We have three special benefits available exclusively to those who visit our pop-up store.

✨Buy in bulk and save!
Buy two bands and get 1,500 yen off, or buy a band and case and get 500 yen off

✨Exhibition items reduced in price!
All display items are 500 yen off while supplies last

✨ Get a free novelty gift by posting on social media!
For those who post photos of the store or trying on items on social media,
We'll give you a free BELTIES original "Apple Watch charging stand"!

Event Overview

  • Period : Wednesday, September 10th to Tuesday, September 16th, 2025

  • Location : Shinjuku Marui Men, 1st floor event space

  • Business hours : 11:00-20:00 (according to facility business hours)
    Last day until 18:00

  • Contents :
    ・Display and sale of various Apple Watch bands, new and limited items ・Set up a Mudra Band experience booth ・Campaigns and novelty gifts exclusive to visitors

About BELTIES

BELTIES is an online shopping site specializing in Apple Watch bands, with the concept of "easily upgrade your style."
We boast a lineup of over 10,000 items, with a wide range of designs from casual to formal.

We actively collaborate with domestic and international brands and develop our own private brand products, aiming to become a total brand that adds color to your Apple Watch life.

👉 Official website: https://belties.shop/

This POPUP is a valuable week for Apple Watch users to "try out and choose."
Please take this opportunity to visit Shinjuku Marui Men!

Back to blog