[Event Report] BELTIES' first POPUP store in Shinjuku Marui Men ended with great success!

Thank you for always using BELTIES.
BELTIES' first pop-up store was held for seven days from Wednesday, September 10th to Tuesday, September 16th, 2025 at the Shinjuku Marui Men event space on the first floor, and was a huge success, with many customers attending.
We would like to express our sincere gratitude to everyone who attended the event.

As a place where customers can experience

Until now, BELTIES has mainly been available online, but at this POPUP, you will be able to actually touch and try on over 500 Apple Watch bands .
We received many comments such as, "It was good to be able to see the actual product before making a choice," and "It was reassuring to be able to try it out to see how it felt," making it a very valuable experience for us.

Featured Content: "Mudra Band" Experience Booth

One device that attracted particular attention was the Mudra Band, a neural interface device from Israel.
A special booth was set up where customers could try out this revolutionary band, which was also featured in a video by photographer Manabu Nakanishi, and many customers were amazed by its futuristic operation.

"It's amazing that you can control a device just by moving your fingers!"
"I'd love to buy it."

Hearing such comments made this event a great opportunity to really feel the potential of Mudra Band.

Encounter with domestic and international brands

The POPUP will also feature popular domestic and international brand products handled by BELTIES.

• "JUUK" created by a designer from the Swiss watch industry

• Vivienne Westwood: A unique collection

• World-famous brand "Daniel Wellington"

• Outdoor brand "Timberland"

• Sakamoto Shoten: Craftsmanship at its finest

In addition, the Apple Watch band brand "Bandee Joy" also made an appearance, allowing visitors to see firsthand their wide range of products.

Visitor-only campaign also very popular

The campaign held exclusively at the venue was also very popular!

• Get 700 yen off by saying "I saw the email"

• Post on social media and receive a free BELTIES original Apple Watch charging stand

• 500 yen off for exhibited items only

Thanks to your support, the novelty items were so popular that they were all sold out.

Also featured in the media!

The event was also covered by the tech media outlet Gadget News, further increasing attention on BELTIES.
We will continue to actively disseminate information and strive to let more customers know about BELTIES.

Future outlook

This POPUP was a big step for BELTIES.
This has made us realize once again the importance of real-life events where we can meet customers face-to-face and have them touch our products.

We will continue to hold POPUP events on a regular basis, and will also focus on collaborating with domestic and international brands and developing new products.
BELTIES will continue to evolve as a total brand that adds color to your Apple Watch life.

📸 Photos from the POPUP will be posted on social media. Be sure to check them out!

👉Official Instagram
👉Official X